Write For Us

Sarah Jessica Parker opening permanent SJP Collection shop at South Street Seaport


By Cassidy Mantor, Fashion Network

As millennial women celebrate the 20th anniversary of Sex and the City, Sarah Jessica Parker's SJP Collection announced it will move into its first standalone NY location at the South Street Seaport later this year.

The brand made the announcement on Instagram, saying, "Sarah Jessica Parker will bring the first ever SJP Collection boutique to The Seaport District."

SJP Collection reopened its NY pop-up earlier this year after a successful first run during holiday 2017. Parker was famously seen in the pop-up on the sales floor helping customers try on shoes and taking in their feedback firsthand. She has previously praised the benefits of brick-and-mortar retail as an invaluable direct line to consumer insight.

The Seaport District is a $731-million neighborhood revitalization project in Lower Manhattan funded by the Howard Hughes Corp. Pier 17 already houses ESPN studios and the Heineken Riverdeck. Live Nation is the development's entertainment partner and has already confirmed free and paying shows to drive traffic. Artists booked to the venue include comedian Trevor Noah and icon Diana Ross.

SJP Collection's neighbors at the Seaport will include Cipriani's Mr. C Hotel which will open later this summer, as well as celebrity chef-run restaurants including David Chang’s Momofuku which will open later this fall. Other industry peers moving into the redevelopment include Scotch & Soda and 10 Corso Como.

The SJP Collection boutique is slated to open at the corner of South and Fulton Streets by early fall at the latest. Other SJP shops are located in Las Vegas and Dubai.


Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...


Arts & Culture,6,Beauty & Style,358,Books,3,Career & Education,31,Food & Drinks,63,Home & Garden,28,Lifestyle,598,Mulberry signs eyewear license with De Rigo,1,Relationships,5,
Lifestyle - U.S. Daily News: Sarah Jessica Parker opening permanent SJP Collection shop at South Street Seaport
Sarah Jessica Parker opening permanent SJP Collection shop at South Street Seaport
Lifestyle - U.S. Daily News
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy