dearJulius.com Write For Us

How Food Advertisements Can Intensify Unhealthy Cravings

SHARE:

The study showed that certain types of advertisements make holistic thinkers more prone to unhealthy food cravings.



IANS

The backgrounds and situations portrayed in a food advertisement influence consumers to buy unhealthy foods and could be a reason why people around the world are increasingly prone to overeating and excessive weight gain, researchers say. The study showed that certain types of advertisements make holistic thinkers more prone to unhealthy food cravings.

Holistic thinkers tend to believe that everything in the world is somehow interconnected and they are more likely to consider the context of a situation, said Dustin Harding, Assistant Professor at the Utah Valley University in the US. On the other hand, analytical thinkers are less likely to consider the context because they view the universe as independent objects that are not connected, he added.

For instance, an advertisement showing a bag of popcorn in the context of a movie theatre may evoke feelings related to enjoying popcorn while watching a good flick -- feelings that increase craving for the snack more among holistic thinking consumers whereas the analytical thinkers would probably see the popcorn in isolation from the theatre and experience fewer craving, he explained.

The researchers hope that the findings published in Journal of Consumer Psychology may help provide a solution to the problem of obesity. "Regulations on advertisements could be a strategy in countries that are trying to help people make healthier food decisions," Harding said. "Consumers could also become more aware of their thinking styles and make informed choices," he added.

The team conducted experiments where the participants saw a healthy choice (arugula pizza) or unhealthy choice (cheese pizza) in the context of either a pizzeria or a plain, white background. Holistic thinkers were more likely than analytical thinkers to crave and want to buy the unhealthy foods shown in the context of a restaurant. "We aren't claiming to solve the obesity problem, but we hope this research can be one part of the solution," Harding said.

COMMENTS



Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...

Name

Arts & Culture,6,Beauty & Style,358,Books,3,Career & Education,31,Food & Drinks,63,Home & Garden,28,Lifestyle,598,Mulberry signs eyewear license with De Rigo,1,Relationships,5,
ltr
item
Lifestyle - U.S. Daily News: How Food Advertisements Can Intensify Unhealthy Cravings
How Food Advertisements Can Intensify Unhealthy Cravings
https://4.bp.blogspot.com/-Vm3GteQbB2U/WyXqFJJFfSI/AAAAAAAAFyY/Mzc9TP3Su4QHJYmFUIBgxtlpTzVCSU7aACLcBGAs/s1600/diet-food.jpg
https://4.bp.blogspot.com/-Vm3GteQbB2U/WyXqFJJFfSI/AAAAAAAAFyY/Mzc9TP3Su4QHJYmFUIBgxtlpTzVCSU7aACLcBGAs/s72-c/diet-food.jpg
Lifestyle - U.S. Daily News
https://lifestyle.dailynews.us.com/2018/06/how-food-advertisements-can-intensify.html
https://lifestyle.dailynews.us.com/
https://lifestyle.dailynews.us.com/
https://lifestyle.dailynews.us.com/2018/06/how-food-advertisements-can-intensify.html
true
1341902202059699904
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy