dearJulius.com Write For Us

Crayola releases 53-piece makeup line with Asos

SHARE:

Crayola Beauty, an Asos exclusive - Instagram @asos_faceandbody

By Cassidy Mantor, Fashion Network

Children's art supply brand Crayola has released a 53-piece color cosmetics line in partnership with Asos. The vegan and cruelty-free line offers 95 different shades in the brand's signature crayon packaging.

The collection includes face, highlighter, lip and cheek crayons, as well as face and eyeshadow palettes and mascaras. The cosmetics crayons feature labels modeled on Crayola's original branding, making them look like nostalgia-inducing giant versions of the company's crayons.

Sets are presented in bright yellow boxes with the iconic Crayola green chevron. The only thing missing in the boxes is the brand's famous built-in sharpener, a key heritage highlight that could have resonated on both a nostalgic and practical level with contemporary consumers.

Asos announced the exclusive collection on Instagram saying, "Say yellow to Crayola beauty, exclusive to Asos. From lip crayons to highlighter sticks, we've got a whole lotta new for your makeup bag."

For its part, Crayola explained in a release that the collection is "inspired by Crayola’s true spirit of self-expression and personal creativity."

Crayola Beauty seems like a market-right move for both companies in light of the beauty trend for stick-based soft-solid cosmetics. And as crayons dominate eye, lip, highlighter, and cheek products, and Crayola is arguably the most iconic crayon brand in pop culture, the partnership looks all the savvier.

Asos has the exclusive launch of the product which is a win for the retailer who relaunched its private label beauty line, Face and Body, last September.

Price points for Crayola Beauty range from $15 to $40.

COMMENTS



Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...

Name

Arts & Culture,6,Beauty & Style,358,Books,3,Career & Education,31,Food & Drinks,63,Home & Garden,28,Lifestyle,598,Mulberry signs eyewear license with De Rigo,1,Relationships,5,
ltr
item
Lifestyle - U.S. Daily News: Crayola releases 53-piece makeup line with Asos
Crayola releases 53-piece makeup line with Asos
https://1.bp.blogspot.com/-M1wTkmhAif8/Wxqy1skhU2I/AAAAAAAAEdw/on9oeJSmNb8RHP3yV-Ace9K8_qBml8BKwCLcBGAs/s1600/DailyNews.US.com.jpg
https://1.bp.blogspot.com/-M1wTkmhAif8/Wxqy1skhU2I/AAAAAAAAEdw/on9oeJSmNb8RHP3yV-Ace9K8_qBml8BKwCLcBGAs/s72-c/DailyNews.US.com.jpg
Lifestyle - U.S. Daily News
https://lifestyle.dailynews.us.com/2018/06/crayola-releases-53-piece-makeup-line.html
https://lifestyle.dailynews.us.com/
https://lifestyle.dailynews.us.com/
https://lifestyle.dailynews.us.com/2018/06/crayola-releases-53-piece-makeup-line.html
true
1341902202059699904
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy