dearJulius.com Write For Us

American Eagle Outfitters arrives in India, 25-30 stores planned

SHARE:

Aditya Birla Fashion and Retail launched American Eagle Outfitters in India on June 13

By Isabelle Crossley, Fashion Network

Aditya Birla Fashion and Retail announced on June 13 that it has launched American Eagle Outfitters across India with an initial plan to open between 25 and 30 stores over the next three years.

American Eagle Outfitters, an American casual wear and denim brand, has arrived in India for the first time with Aditya Birla Fashion and Retail.

“We plan to open up 25-30 stores in India in the next three years with an average of one store a month for the next three years,” Sathyajit Radhakrishnan, Aditya Birla Fashion and Retail’s President of International Business told Ians in a phone interview from Bengaluru.

The brand will be positioned in the mid-to-premium section of the market and the target customer base is aged between 15 and 27 years old, which Radhakrishnan described optimistically as "a very big market size.” Aditya Birla clearly has big plans for the brand in India, a market with a young population and an increasing wealth amongst the middle classes, the intended audience for the brand.

Aditya Birla Fashion and Retail has not disclosed any financial information about its plans for the brand. Ians published an estimate of Rs 1.5 crore ($225,000) per store, as per industry norms.

COMMENTS



Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...

Name

Arts & Culture,6,Beauty & Style,358,Books,3,Career & Education,31,Food & Drinks,63,Home & Garden,28,Lifestyle,598,Mulberry signs eyewear license with De Rigo,1,Relationships,5,
ltr
item
Lifestyle - U.S. Daily News: American Eagle Outfitters arrives in India, 25-30 stores planned
American Eagle Outfitters arrives in India, 25-30 stores planned
https://1.bp.blogspot.com/-PbgilqKrXjs/WyR0H3F_fNI/AAAAAAAAFvs/m5Jh2Ut3PtA5RBmPKhxSatclzKtG6_vnQCLcBGAs/s1600/DailyNews.US.com.jpg
https://1.bp.blogspot.com/-PbgilqKrXjs/WyR0H3F_fNI/AAAAAAAAFvs/m5Jh2Ut3PtA5RBmPKhxSatclzKtG6_vnQCLcBGAs/s72-c/DailyNews.US.com.jpg
Lifestyle - U.S. Daily News
https://lifestyle.dailynews.us.com/2018/06/american-eagle-outfitters-arrives-in.html
https://lifestyle.dailynews.us.com/
https://lifestyle.dailynews.us.com/
https://lifestyle.dailynews.us.com/2018/06/american-eagle-outfitters-arrives-in.html
true
1341902202059699904
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy