dearJulius.com Write For Us

Victoria Beckham teases Reebok line with Shaquille O’Neal hook-up

SHARE:

Beckham linked with O'Neal to show off the first item from the Reebok line, a T-shirt

By Sandra Halliday, Fashion Network

Victoria Beckham gave a sneak peek into her limited edition collection in conjunction with Reebok at an event in LA late last week, alongside Reebok brand ambassador Shaquille O’Neal, who she says inspired her designs.

The line is launching as part of the Reebok’s Innovation Collective, which earlier saw a successful footwear launch in partnership with Vetements.

And the publicity round for the launch has made the most of just how very different Beckham and O’Neal are. The two shared plenty of snaps on Instagram to mark the collaboration, highlighting the fact that he’s 7ft 1in and she’s only 5ft 4in. And they appeared together on James Corden’s Late Late Show wearing T-shirts printed with O’Neal's LA Lakers number, 34.

Those T-shirts offered the first view of just what the collection will comprise and if they’re typical, they’ll mark a change of direction for the popstar-turned-fashion mogul. She may have evolved over the years from her early Roland Mouret-style dresses to her current, more relaxed style, but from what we've seen so far, this is the most casual look that she’s yet offered.

We've also seen a hoodie on Instagram that's part of the collection, so it’s clear that the T-shirts aren’t the only casual pieces we’ll be getting when a preview of the collection launches in May, ahead of a full debut later this year.

Beckham said of the event and the link-up: “I had so much fun tonight, being welcomed into the Reebok family, by Shaq. The merch collection is really a celebration of him, the 90s and Reebok’s heritage.”

And in that respect, the combination of Beckham, Reebok, and O’Neal is a good one as all three were at the top of their game in terms of influencing pop culture during the 90s.

Will the Victoria Beckham link go beyond the single collection? We don't yet know, but parent company Adidas already has a strong model for how to turn a collaboration with a female designer into a long-running success story via its Stella McCartney partnership. Watch this space.

COMMENTS



Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...

Name

Arts & Culture,6,Beauty & Style,358,Books,3,Career & Education,31,Food & Drinks,63,Home & Garden,28,Lifestyle,598,Mulberry signs eyewear license with De Rigo,1,Relationships,5,
ltr
item
Lifestyle - U.S. Daily News: Victoria Beckham teases Reebok line with Shaquille O’Neal hook-up
Victoria Beckham teases Reebok line with Shaquille O’Neal hook-up
https://1.bp.blogspot.com/-0knGolZ6HJM/WtSkXqqqcqI/AAAAAAAAC3s/vYE8D4XfTGkopzUbZtBFH2BpY9NDf1tQwCLcBGAs/s1600/Beckham%2Blinked%2Bwith%2BO%2527Neal%2Bto%2Bshow%2Boff%2Bthe%2Bfirst%2Bitem%2Bfrom%2Bthe%2BReebok%2Bline%252C%2Ba%2BT-shirt.png
https://1.bp.blogspot.com/-0knGolZ6HJM/WtSkXqqqcqI/AAAAAAAAC3s/vYE8D4XfTGkopzUbZtBFH2BpY9NDf1tQwCLcBGAs/s72-c/Beckham%2Blinked%2Bwith%2BO%2527Neal%2Bto%2Bshow%2Boff%2Bthe%2Bfirst%2Bitem%2Bfrom%2Bthe%2BReebok%2Bline%252C%2Ba%2BT-shirt.png
Lifestyle - U.S. Daily News
https://lifestyle.dailynews.us.com/2018/04/victoria-beckham-teases-reebok-line.html
https://lifestyle.dailynews.us.com/
https://lifestyle.dailynews.us.com/
https://lifestyle.dailynews.us.com/2018/04/victoria-beckham-teases-reebok-line.html
true
1341902202059699904
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy