Write For Us

Tiffany & Co. debuts Home collection in Europe


By Cassidy Mantor, Fashion Network

Tiffany & Co. has launched its Home collection in Europe, choosing to debut it in a greenhouse-themed installation at its Piazza Duomo store in Milan.

Tiffany & Co's Chief Artistic Officer Reed Krakoff transformed the store into a giant greenhouse, taking inspiration from the scaled-down glass, silver and copper decor piece sold in the Home collection. Five contemporary female artists were selected by Krakoff to create works in their own styles, in media ranging from sculpture to collage that are displayed inside the store.

"We chose to elevate the greenhouse from Home & Accessories because it is a perfect expression of Tiffany craftsmanship and a symbol of the power of creativity,” said Krakoff in a release.

The store's facade features contoured lines and architecture that flow into the interior and draw in customers. Once inside the store, consumers are met by a large greenhouse and artistic floral compositions which are showcased on the main floor.

In a release from the brand, artist Marilyn Minter said of her Greenhouse Project work, "My vision for the Tiffany greenhouse was to fill it with beautiful Tiffany objects until they exploded out through the windows, out through the roof."

The collection was previously sold in the US and online.

The Greenhouse Project is on display in Milan from April 15 through 22 during the Salone del Mobile fair.


Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...


Arts & Culture,6,Beauty & Style,358,Books,3,Career & Education,31,Food & Drinks,63,Home & Garden,28,Lifestyle,598,Mulberry signs eyewear license with De Rigo,1,Relationships,5,
Lifestyle - U.S. Daily News: Tiffany & Co. debuts Home collection in Europe
Tiffany & Co. debuts Home collection in Europe
Lifestyle - U.S. Daily News
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy