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Oscar de la Renta opens first Boston store as a pop-up

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By Cassidy Mantor, Fashion Network

Oscar de la Renta has opened its first store in Boston in the form of a two-month pop-up on Newbury Street. The label will offer this season's RTW, bridal and children's collections, and customers will also be able to pre-order upcoming seasons.

The Newbury Street pop-up is a 1,600-square-foot space that will offer ready-to-wear, shoes, handbags and jewelry from the brand's Spring and Resort collections. The pop-up will also offer bridal consulting services by appointment, as well as children's apparel.

Furthermore, Pre-Fall and Fall collections will be on display and available for pre-order at the shop.

Oscar de la Renta's CEO Alex Bolen explained the label's interest in the location, pointing out that it was a shopping destination for both tourists and locals.

"With long-standing wholesale business in Back Bay and Chestnut Hill, it makes tremendous sense for us to open our own shop on Newbury Street," he said in a release.

The Oscar de la Renta pop-up is located at 24 Newbury Street in Boston. It will remain open through the end of June.

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Lifestyle - U.S. Daily News: Oscar de la Renta opens first Boston store as a pop-up
Oscar de la Renta opens first Boston store as a pop-up
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Lifestyle - U.S. Daily News
https://lifestyle.dailynews.us.com/2018/04/oscar-de-la-renta-opens-first-boston.html
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https://lifestyle.dailynews.us.com/2018/04/oscar-de-la-renta-opens-first-boston.html
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