Write For Us

Gymshark predicts £100m sales this year, new HQ to drive fast staff expansion



By Sandra Halliday, Fashion Network

Fast-expanding Gymshark has just opened a new, larger, UK HQ in Birmingham with the company planning to double its workforce from the current 150 staff over the next year as sales continue to surge.

The firm, which sell fitness clothing, has seen rapid growth in recent years (it was actually named the UK’s fastest-growing company in 2016) and has global ambitions that are reflected by its new HQ being able to accommodate up to 800 staff.

Founded in 2012 by Ben Francis, when he was 19, it saw sales of £42 million last year and had been targeting turnover of £80 million this time, but now says it expects to reach £100 million.

Francis, who is chief brand officer, told TheBusinessdesk that he wants “to be UK’s answer to Nike and Adidas” and that “I don’t think the UK has got anything to get behind in the fitness market, so hopefully we are it. This headquarters is just the beginning.”

The company currently sells only via its international websites but occasionally operates pop-ups to boost brand awareness, with its most recent being in Melbourne, Australia. A California pop-up in LA saw 10-hour queues and it will open one much closer to home next month with a short stay at The Warehouse in Digbeth, Birmingham, on May 12 and 13.

Gymshark has built a huge business by leveraging the power of social media with its main Instagram account having 2.1 million followers, which rivals that of Lululemon and is much bigger than that of Fabletics.

Meanwhile, its gymsharkwomen account has 1.1 million followers, Francis’s own account has 124,000 and Gymshark’s global ambassador, Canadian model Robin Gallant, who is also Francis’s girlfriend, has over 650,000.

Additionally, it has benefitted from celebrity fans with names including  Shay Mitchell, Emma Roberts and Chanel Iman helping to propel it further into the public eye.


Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...


Arts & Culture,6,Beauty & Style,358,Books,3,Career & Education,31,Food & Drinks,63,Home & Garden,28,Lifestyle,598,Mulberry signs eyewear license with De Rigo,1,Relationships,5,
Lifestyle - U.S. Daily News: Gymshark predicts £100m sales this year, new HQ to drive fast staff expansion
Gymshark predicts £100m sales this year, new HQ to drive fast staff expansion
Lifestyle - U.S. Daily News
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy